LEXUS NX "Shampoo"

May 19, 2016

Lexus, the luxury car brand, wanted to show its playful side with this soapy spot, shot in Europe. Syn enlisted the talents of British duo, The Prototypes, for a glitchy dubstep track that adds a young, fun edge to the exhilarating high-octane car stunts.

  • Agency: Dentsu Inc.
  • Syn: Original Composition
  • Director: Laszlo Kadar
  • Film production: PICT INC.
  • Composer: The Prototypes
  • Syn producer: Ritz Hiraga